NK iMode Spring/Summer 2020

NK iMode is a Canadian luxury nightwear brand, specializing in high quality silks and laces.

Peony Blooms, is a lounge wear capsule collection for Valentines in Spring/Summer 2020. By tracking lingerie trends and lounge wear, I saw a lift in demand for lounge wear and trans-seasonal silhouettes. This inspired a shift in direction from the traditional, “sexy” lingerie offering for Valentine’s Day. The print was developed from a previously received sketch and was redesigned to better tell the a more modern and romantic story.

Further to this lounge capsule, the brand wanted a new update that consists of silhouettes that could be suitable for sleep and day to day activities. The brand is also known to address women with different body shapes, so the new style should flatter all body types. This challenge allowed me to re-imagine the traditional pajama set, and re-look at all the silhouettes and update fits to better fit the modern woman.

Role

Lead Designer, Oversaw all product development.

Category

Design, Loungewear, Womenswear