Selfridges Exclusive Autumn/Winter 2020 (Bridal)

The Aurora collection is a capsule collection designed exclusively for Selfridges, the British retailer.

The collection is designed for brides who wants to stray away from traditional ivory nightwear for their wedding night. Inspired by poetic pink florals, it uses a beautiful floral stretch lace that is hand cut to produce unique appliques. The bralette and long gown were also built to better support the breasts when worn to sleep through strategic placements of elastics and mesh layers. In addition, the designs uses left over lace from a separate production; This helps to reduce wastage and avoid any consumption of additional resources during the trims development process.

Role

Lead Designer and oversaw product development

Category

Design, Nightwear, Womenswear